Hi, I’m Jo!
I am a graphic designer, illustrator and a mum with a two year old boy called Isaac. I started this blog after many discussions and debates with parents who had similar views to mine, on letting kids be kids and not limiting the way they play, the toys they choose and the clothes they wear. I want to help parents to become more open minded, about how their kids play and dress. Also to support campaigns, which are working towards changing the way children’s toys and clothes are marketed.
‘Let our kids be kids!’